Breakthrough in Video Enhancement Technology Combines Amazing Pixel Quality, Exceptionally Low Power Requirements and Easy Integration

Redwood Shores, CA (Feb 11, 2008) – Ipera Technology, Inc., a pioneer in the video enhancement arena, announced today that it will demonstrate Pixel Magic CE on a variety of video-enabled mobile devices at Booth #7A62 during the GSMA Mobile World Congress in Barcelona, February 11-15. Hailed as a breakthrough in video enhancement technology, Ipera‘s patent-pending Pixel Magic CE enables OEMs and IC companies to dramatically improve the video quality of any portable device while keeping power requirements remarkably low. Large-screen and HD TVs have been a driving force in making consumers dissatisfied with the quality of the images they see on their portable devices. In the comScore Mobile TV study carried out in 2007, respondents cited picture quality as a primary concern, second only to service costs. Bandwidth is at a premium with video-enabled cell phones, even with 3G channels. Processing also tends to be more limited with these devices because they are designed to trade-off performance for low power consumption.

Pixel Magic CE innovative algorithms reduce or totally eliminate distortions generated by various types of codec, as well as noise and imperfections caused by sensors and LCD displays. In particular, Pixel Magic enhances contrast and brightness, skin tone and color, edge and detail. It also provides video signal boosting tailored specifically for LCD displays. Combined, these capabilities make Ipera‘s unique technology ideal for video-enabled mobile phones, portable media players (PMPs), pocket PCs and digital cameras.

Optimized for ARM processors, DaVinci/OMAP and other embedded CPUs running as efficiently as 60MHz, thePixel Magic CE family of solutions can be quickly designed into a portable device without costly device reengineering. In System-on-a-Chip (SoC) applications, the company’s solutions typically consume less than 100mW of power and are implemented with 150K gates.

In addition to delivering exceptionally realistic per-pixel video quality at extremely low power consumption for virtually any video codec and any video application, Pixel Magic CE can also be easily adapted to support future formats. As a result, mobile device OEMs and IC vendors who adopt Pixel Magic CE technology will find they can continue to improve the video quality of their mobile video content, entertainment and communications devices without increasing their cost when new technologies emerge.

Ipera Pixel Magic CE is compatible with all video codec formats, including H.264, VC1, DivX®, MPEG-1/2/4, H.263, WMV, FLV, raw video and any future format. All CPU/DSP architectures are supported as well as all current and future VLSI manufacturing processes.

By enabling higher-quality video and images, Ipera Technology has established a new benchmark in video enhancement technology that spans the portable device markets. Key applications will include:

    • Online Video – Video is becoming as much a part of our online experience as music and photos. In-Stat analysts predict that the market for online content services worldwide is expected to expand from nearly 33 million households in 2007 to more than 110 million households by 2010. In the US, the online video market is already a $538 million market; and Informa Telecoms & Media estimates that in 2012, online video services will earn $6.3 billion worldwide, with 65 percent of that generated in North America.
    • Video Cell Phone Market – As DVB-H and T-DMB mature for cell phone TV, video is becoming an increasingly important added function for the cell phone. ABI Research forecasts that by 2011, more than half a billion customers will subscribe to video services on their mobile phones.
    • Portable Media Player (PMP) Market – The HDD-based MP3 player will rapidly expand from an audio PMP to video PMP which playbacks audio, video and images. In-Stat predicts that sales of video-enabled units will increase from 10.2 million in 2007 to 21.6 million in 2008. With iPod® video and many video clips available for download from the Internet, video PMP will quickly grow into a mainstream portable entertainment device.
    • Availability Requiring only about 100kbytes of storage, Pixel Magic can run under Linux, Windows CE, Windows XP/Vista. Ipera licenses its core technology as PC software, as embedded software for portable consumer devices powered by DSP or microprocessors, and as system-on-a-chip (SoC) solutions for IC companies.

About Ipera Technology, Inc.
Headquartered in Redwood Shores, CA, Ipera Technology, Inc. focuses on leveraging its patent-pending video enhancement technology to deliver extremely efficient solutions that improve the video quality of a broad range of video-enabled business and consumer products. For more information, contact Ipera at 255 Shoreline Drive, Suite 515, Redwood City, CA 94065, or visit